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Matter Communications

  Website

  US - Newburyport ,  MA

Headquartered north of Boston in Newburyport, Massachusetts, Matter Communications executes creative, results-driven public relations and social media programs on behalf of consumer and high-technology clients. We have in-house graphic design and video capabilities for projects big and small.

  About Project

Windover Construction came to us with 3 unique domains that needed to be consolidated, aesthetically modernized and brought into a content management system that allowed for easy updating by their internal staff. We wanted to take advantage of the plethora of beautiful imagery of their finished construction projects, which often reside on idyllic pieces of oceanfront properties. Studio-C by Matter also directed a photoshoot of the Beauport Hotel property (still under construction) and the Windover offices in Beverly, MA to use on the website for some employee and office lifestyle shots.

Windover also needed a portfolio that gave easy access to many different types of information (such as project type, architect partners, building specs location, etc) that are aimed at different audiences. Each unique audience needed a clear path to get to that information in an intuitive way, without sacrificing aesthetics or Search Engine Optimization value.

Studio-C by Matter was able to accomplish this by working along side our in-house web developer and SEO expert and in tandem with our client to made sure that their needs aligned with our potential solutions. We feel that we were able to deliver an aesthetically beautiful website that achieved all of the goals set forth by the client.

Windover has seen an increase in leads coming from their website, and Matter had actually also seen leads coming in as a result of our positive working relationship with Windover. A win all around!

PLEASE NOTE: This website is now maintained by the client.

  Credits

Project Management, Photo Direction, Graphic Design, Web Design: Jennifer Mills; Web Development: Chris Snyder; Photography Courtesy of Windover Construction & Whitney J. Fox; Project Management & Copywriting: Jim Baptiste & Laura Player