About Project

Today's consumers are looking for authentic farm-to-table foods, and the Tres Hermanas brand represents this. Authentic flavors and traditional recipes come from the sunburned heart of southern New Mexico, where the best chile peppers in the world grow alongside the Tres Hermanas Mountains.









Here we’ve worked alongside family farmers for generations, cultivating the ideal seed and growing conditions to raise the best peppers we can – uniquely New Mexican peppers that ripen in the red soil and hot desert sun. Each fall, we harvest these peppers by hand, carefully considering each one to ensure only the best New Mexican peppers make it to your table.









Epsilon helped launch the Tres Hermanas brand in 2015 with a bold brand look and feel, driven through a comprehensive campaign that included trade advertising to get retailer buy-in, a robust video recipe series to appeal to today's content-consuming cook, targeted digital advertising, in-store merchandising and more.