AC&M Group is a full-service marketing agency that connects brands with consumers using cultural insights. Our motto is: Universal Ideas, Cultural Connections. Through our expertise in crafting culturally relevant campaigns we help companies reach and efficiently communicate with the new mainstream.
Electronic Media / Social Media / Interactive Media | Video | 163. Marketing (Product)
National Gypsum, one of the nation’s leading building products manufacturers, teamed up with AC&M Group to raise awareness of their PURPLE® line of drywall. The objective of the campaign was to create unique, engaging and authentic content to support the National Gypsum PURPLE® line of drywall products and drive Hispanic customers to EligePurple.com. The team created a series of lively videos to give personality to the key features of the PURPLE® line.