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GLC - a marketing communications agency

  Website

  US - Skokie,  IL

GLC is a marketing communications agency based in the Chicagoland area. For more than 45 years, GLC has created content. Today, we deliver award-winning marketing strategies and programs for more than 50 companies, healthcare organizations, and professional associations across the country.

  About Project

The Actuary Magazine is distributed to more than 25,000 actuaries around the world who belong to the Society of Actuaries (SOA). The publication provides them with current and cutting-edge information about their profession to enhance their business career development. The SOA partnered with GLC for creative services — with the charge of designing the publication in accordance with the SOA’s new brand standards.

The design gives The Actuary Magazine a refreshing visual style that is professional, detailed and inspired by the importance of the subject matter while still being advanced and new. With a new SOA brand recently unveiled, we worked with their team to help push the magazine’s identity. Our design incorporates the SOA’s position as a trusted source for the profession and the community. We utilized a clean and sophisticated grid structure that allowed us to maintain their vision and keep the design airy. Headline fonts to reflect the theme and thought provoking creative imagery were chosen along with unique concepts delivering a design that conveys professionalism.

Our creative team leverages a conceptual approach for the features and cover strategy. This approach enables us to present the content in a unique way that gets readers to think deeper about the subject matter in each issue. Infographics, well thought out imagery and typography are used to help bring content to life keeping in mind how it translates to the publication’s new digital platform.

The results have been a more consistent publication that makes complicated graphs and graphics easier to follow. The addition of more sidebars to articles makes the magazine more approachable and reader-friendly. The feedback from SOA staff and members has been overwhelmingly positive!