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Our client, Winnipeg Harvest, is a not-for-profit, community-based food distribution and training center that helps people step up and out of poverty. This high impact creative was developed to help raise awareness, support and funding for their cause. Corporations were solicited to sponsor the operational costs of the trucks in exchange for logo recognition. This creative, which was completed pro bono, reflects the sponsorship of MB Blue Cross.
Team: Karen Taraska-Alcock and Stephen Boyd.