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Casa Batlló SLU

  Website

  ES - Barcelona

Casa Batlló is a house-museum in Barcelona built by architect Antoni Gaudí inscribed in the UNESCO World Heritage List in 2005.
Since 2021, Casa Batlló offers an outstanding immersive experience that offers to visitors a time travel to a historical 1906-house with technological innovations as the first and only six LED-walls room in the world.

  About Project

2022 platinum Site bug-01

A new spot for a unique World Heritage site

Casa Batlló, a house museum and a UNESCO’s World Heritage Site in Barcelona, presented in May 2021 a new tour of this Antoni Gaudí's amazing masterpiece.

The objective of the spot for the launching of this new museum experience was to encourage people to live in this house with more technology than ever. This was a manifestation, a cheer and a celebration for the launching of the Casa Batlló 10D Experience after the new museology and the creation of new cutting-edge technology immersive rooms. On the spot we aimed to transport part of the new customer experience of the museum in a very emotional way.



The challenge to re-engage visitors

Challenges were faced, the biggest was to communicate to the people who had already visited the museum before that now they have the opportunity to see a renovated and improved visit. Museum needed to capture this public and communicate to them that this new project is a commitment with innovation but also, that the main essence of Casa Batlló was preserved and enhanced.

"10D Experience" also allows you to enter the new galleries created by architect Kengo Kuma and Chesneys studio. New 2,000 square meters of museum tour never seen before: Modernist salon view: exclusive visit to a modernist salon with its period furnishings. First-class time travel, Gaudí Home: relive your moment of enlightenment while.

surrendered by nature, Gaudí Cube: Gaudí and Artificial Intelligence brought to you by the artist Refik Anadol in a unique space and Smart Audioguide: an epic tale set to a thrilling soundtrack by Dani Howard.

  Credits

Casa Batlló