About Project

Nakano Rice Vinegars add a healthy splash of flavor to any meal, and they fit within the Weight Watchers program. Our goal was to introduce to the Weight Watchers magazine reader the many ways you can use Nakano in your food - from simply splashing it on salads, to creating full recipes for meals - including breakfasts and even desserts. This campaign featured great appetite appeal shots of the many ways Nakano can be used, alongside a recipe meal card and a tear-out booklet to help them see that every bottle of Nakano gives them hundreds of meal possibilities.