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TopSpot Internet Marketing

  Website

  US - Houston,  TX

Started in 2003 with 5 original team members, TopSpot has been one of the fastest growing search marketing firms in Houston, Texas. With over 100 team members based in our home office and 20 sales representatives across the United States, TopSpot's current customer base exceeds 800.

  About Project

Midwest Timer Service manufactures high quality, reliable electromechanical timers and synchronous motors for the OEM industry. They specialize in large orders of electromechanical timers and synchronous motors.

When Midwest Timer was ready to update their website with a responsive design, they went with their current digital marketing provider, TopSpot. They also agreed to begin monthly Search Engine Optimization services with TopSpot upon launch. They were wanting a mobile-friendly website design that would showcase their products & drive leads for their business.

The TopSpot team created a website architecture with SEO serving as the foundation and a clean, professional design that provided multiple conversion opportunities and unique forms and calls to action throughout each page while highlighting their different products.

The website launched on December 19th with the following features geared towards helping them achieve their goals:<

• Photo Gallery

• Sub-Category Buckets below the main navigation/above the fold along with links in the content

• Easily accessible technical information on the product detail pages

• Motor Terms Glossary



When looking at the website’s post-launch data versus the previous year, phone calls generated by the website have increased by 57.5%! Form conversion rates on mobile & tablet devices improved by 106.05% and the clicks on their phone number from mobile devices (tracked as an event in Google Analytics) have increased by 525%!

Additionally, the SEO focused pre-launch strategies put in place helped the Midwest Timer Paid Search Program as well as it saw a 51.30%% decrease in overall cost per click and a 200.00% increase in form submissions.

  Credits

President - David Underwood

VP of Operations - Anita Perez

VP of Sales - Tim Doyle

Director of Client Services - Whitney Kane

Director of Marketing - Beth Shockley

Client Strategies Managers – Josh Blankenship, Mary Coleman, Lauren Kunze

Web Department Manager – Stephen Rifai

Sales Consultant - Scott Rachel

Customer Relationship Team – Bradley Parker & Kendall Simons

TopSpot Web Team – Emily Breese, Janette Guzman, Terry Dinh

TopSpot Analytics & IT Dept.