Electronic Media / Social Media / Interactive Media | E- Communication | 153. E-Zine
The DAISY digital edition was a joint effort between Nurse.com and the DAISY Foundation to highlight the importance of recognizing nurses for their excellent compassionate care. DAISY Award honorees are nominated by both patients and nurses’ colleagues, and nomination forms are filled with heart-warming stories of how nurses have truly been there for patients and their families, oftentimes going out of their way to help.
The content of this digital edition was planned specifically to highlight the award program’s benefits and the nomination process, but also to highlight the amazing story of how the program started. We also intended to call attention to the global appeal of the program and perks, such as access to research grants.
The digital edition is designed to illustrate not only how the program works and how all nurses have access to it, but also the incredible impact of the program. The design integrates imagery, video, and hyperlinks to emphasize the beauty of the nurse recognition program. Nurses are often overworked and underappreciated. The DAISY Meaningful Recognition to Nurses digital edition is a great resource that shows how nurses can make recognition and appreciation an ongoing activity at their workplaces.
Heather Cygan, Senior Director, Content and Creative Strategy for Advertising Services