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Client: Broadway at the Beach
Category: Electronic Media / Social Media / Interactive Media | Digital Advertising | 144c. Digital Ad Campaign
2020
Broadway at the Beach is a shopping center and entertainment complex located in Myrtle Beach, South Carolina. It receives upwards of 14 million visitors annually. The attraction is set on 350 acres in the heart of Myrtle Beach and features theaters, restaurants and specialty shops as well as attractions, nightclubs, and hotels. All this surrounds a 23-acre lake. Recently, Broadway at the Beach underwent a multi-million dollar transformation giving the park a vibrant new identity, adding new restaurants, store and rides. We created this digital campaign to let visitors know that they can experience even M
Creative Director: Steve Ellwood
Account Director: Andy Lesnik
Photographers: Steve Elwood, Michael Tidwell
Digital Services: Tracey Geary
