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Client: Robert Bosch Power Tools Corporation
Category: Strategic Campaigns | Marketing | 302c.Integrated Marketing Campaign
2022
Bosch rolled out 95’ x 135’ of exhibit featuring up to 21 shipping containers stacked 40’ high. For the Bosch attendee to feel at home, a bold 20’ x 130’ mural featuring the every-day user was boldly displayed 20’ high and wrapped 130’ around the space. The exhibit created a replica of a real-world job-site environment with 20+ hands-on engagements that put tools typically reserved for a job-site usage in the hands of their attendees. To up the ante for those loyal to the Bosch brand, an in-container tattoo parlor we built featured season 3 winner of Ink Masters.
Design and Construction: Matrex Exhibits
Photography:Matrex Exhibits