Blissed is a brand tailored to unapologetic women who are open about being cannabis users.
To celebrate that, Abacus expressed the brand through clean, cheeky greeting cards that were more than just cards. The designs incorporated enamel gift pins as a fun, branded keepsake for those attending Blissed community events, in the end, showing how much its audience meant to the brand.
Creative Director: Corey Way
Associate Creative Director: Adam Mohammed
Design Lead: Juan Exposito
Copywriter: Ellen Porteous
Designer: Bethan McGarr
Account Coordinator: Catherine Lacroix
Associate Account Director: Dane Armstrong
VP Marketing: Kayla Rochkin
Brand Manager: Trina Lee
Creative Director: Sean Stewart