New Category | 201c. Other -- Brand Launch Campaign
Abacus helped TREC Brands launch its empowering cannabis brand, Blissed, in an eye-catching and culturally relevant way—which was no small feat considering how crowded the Canadian cannabis market has become.
The clean, fresh and modern brand launch campaign came to life through inspiring influencer content, clever programmatic digital display ads and bold signage at retail locations that stopped passersby.
Creative Director: Corey Way
Associate Creative Director: Adam Mohammed
Design Lead: Juan Exposito
Copywriter: Adam Mohammed
Art Director: Juan Exposito
Designer: Bethan McGarr
Account Coordinator: Catherine Lacroix
Associate Account Director: Dane Armstrong
VP Marketing: Kayla Rochkin
Brand Manager: Trina Lee
Creative Director: Sean Stewart