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Aronson

  Website

  US - ROCKVILLE,  MD

Aronson provides a comprehensive platform of assurance, tax, and consulting solutions to today’s most active industry sectors and individuals. For more than 60 years, we have purposefully expanded our service offerings and deepened our industry specialties to better serve the needs of our clients, people, and community. From startup to exit, we help our clients maximize opportunity, minimize risk, and unlock their full potential.

  About Project

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Aronson’s Marketing and Communications team developed this multi-channel campaign (Display Ads, LinkedIn Carousel ads, Facebook and Instagram carousel ads, and Podcast ads) in November 2021. The campaign was launched to help support recruiting efforts for the firm.
Across all paid channels, our campaign received nearly 3 million impressions and over 4,000 clicks. And, the campaign’s impact on our recruiting efforts was even more exciting. Aronson saw a 115% increase in the number of applicants to open roles in December 2021, compared with the same time in the prior year.
In January and February of 2022, the firm’s hiring volume for experienced candidates, which the campaign targeted, increased four-fold compared to the same time period in 2021. And from the end of 2021 to the start of 2022, the firm also surpassed 300 employees, and we expanded our employee footprint to 23 states.
Aronson’s Marketing and Communications team was honored to be able to support our Recruitment team and create a real impact for our groups in need of more staffing to support client work.