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First American Equipment Finance


  US - Victor,  NY

Headquartered in Rochester, NY with approximately 250 employees, First American Equipment Finance is a wholly-owned subsidiary of Los Angeles, CA-based City National Bank, an RBC Company. First American is ranked among the largest equipment finance companies in the United States.

  About Project

2021 platinum Site bug-01

Background and Objectives:
In 2020, First American Equipment Finance completed a corporate rebrand. As a part of the rebrand we updated our logo, fonts, brand elements, and color palette – along with redesigning our style guide in its entirety.

As a part of the rollout for the new branding, we developed branded templates and icons/graphics to ensure greater brand consistency across our company, while also providing a more efficient way to generate marketing materials.

The templates ensure materials look cohesive and helps to build our brand’s identity. With the design of the template suite, marketing managers can quickly update the content and imagery to best fit their industry, as well as choose graphics from a library of branded icons.

The Master Template Suite Consists of:

• (24) 1-Page/Sell Sheet designs and a basic collateral set of materials to customize by industry
• Branded Icon Library (61 icons and growing!)
• Standard eBrochure Template
• eBooklet Template
• Email Signature Template
• PPT Template
• Social Media LinkedIn Templates
• Trainings for how to use/update the templates

These templates set a foundation for brand consistency and will be updated and added to throughout time.


Roberta Condidorio